Dear Valued Customer and Rug Lover,

We have decided to adopt a liquidation model of business for our retail rug shop and online store. This decision will mutually benefit our store long term and our customers as well: it will allow our store to remain open to the public and continue to serve the consumer with lower, more affordable prices.

This liquidation differs from the going out of business liquidation sale, which is typically short in duration and held for the purpose of selling all the store inventory before closing.

At Beautiful Rugs we have chosen to adopt and to use the corporate name of Beautiful Rugs Liquidation to reflect the fact that our retail store offers substantially lower prices for our products: fine Persian handmade rugs, traditional rugs, contemporary rugs, transitional rugs, old rugs and antique rugs, handmade pictorial rugs and handmade wall hanging rugs. As a result, we are operating with a minimal profit margin that benefits the consumer and our store, ensuring its stability to meet future business goals.

To reiterate, Beautiful Rugs will remain open and will continue doing business as Beautiful Rugs Liquidation.


Hamid Shaverdi
President of Beautiful Rugs Liquidation

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